Mastermind — an entrepreneurial superhuman concept

Ruta Manilla
5 min readSep 19, 2021

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Practicing yoga during mastermind in Mykonos island, Greece

When people ask me what “mastermind” is, I don’t have a clear answer. By definition a mastermind is a person who supplies the directing or creative intelligence for a project. But basically masterminds are way broader concept — say it’s an experience, a get-together of entrepreneurs — digital marketing & eCom geeks, media buyers, biohackers, startupers, mentors, founders, owners, influencers and whoever interested in businesses mainly focused on D2C brands, who help each other to solve their problems with input and advice from the other group members. Masterminds are a haven for people looking to expand their skills and learn, while at the same time networking with some of the most brilliant marketing and business minds in the world.

Dining and network[th]ing

There is a saying that you become a medium of the top 5 people you spend the most time with. Most likely the biggest win of this experience would be expanding network (Your network is Your “net worth!) by dropping oneself out of stuck-mindset comfort zone and appearing in a world of high performing people.

Mastermind events is about all of below:

• entrepreneurship

• scaling businesses

• brand awareness & authenticity

• self-growth & development

• networking and netWORTHING

• helping each other out

• sharing operation tools

• having fun & getting inspiration for upcoming projects!

How do we do it..? Hot seats, problem-solving sessions, group workshops, brainstorming & networking all day long!

Here’s some topics we discuss:

  • How to hire a Badass Marketing Team at the Executive Level
  • LTV & Customer Retention Strategies, Marketing Mix strategies, Cross channel and retail strategies
  • How to Biohack your Brain to be more Productive
  • Creating High Converting Ecommerce Stores
  • How to Correctly Microdose LSD or Magic Shrooms
  • Leadership and Role Modelling in a Team
  • International Scaling
  • How to Fire, Restructure, & Clean House In Your Business
  • Breathwork for increasing Your Body Energy levels
  • Best Operational Tools for GTD (getting things done)
  • New channel Strategies TikTok/Pinterest/influencers/Snapchat and more Brand partnership strategies
  • Preparing For a Profitable Exit
  • Market Localisation Process
  • Sharing Articles, Books, Trainings, Routines etc
  • Introducing each other to the People who are Relevant to Their Topic
  • The All Stars Keynote Speakers
Winefull evenings in a treehouse

As I’m not a CMO, CEO or even COO of my company, nor a guru of eCom, in masterminds I take part as an inspirational leader of my brand, an authentic storyteller, an ambassador of ethics & sustainability. I aim to become an actual owner of my brand — I’m not only a creative director and R&D department leader anymore. My target for 2022 is massive international expansion and now I want to know absolutely everything about my business — all the processes and operations run by 80 people in my company, and there are still many skills I’m lacking.

What do I put to the “masterminds pot”..? I love sharing my knowledge about how to maintain your body and brain in a productive state and don’t get burnout — staying focused and productive as much as possible, at the same time not forgetting to relax and spend some time with beloved ones. People keep on asking me — “How do you keep up with so many things in your life..? Running business, being public person, giving lectures, kiteboarding, travelling, relationships etc”. The answer is just that I focus not on the quantity, but on the quality of the processes. I intuitively know how to make process productive and structured without getting messy in it. It’s my inner superpower. I’m good at daily routines and developing new habits — exercise, breathwork, meditation, self-growth, reading, visualising, journaling, biohacking, micro-dosing, fasting & diet, nootropics and supplements, mental wellness, EQ, leadership, also grasping neuroscience, better sleep, interdependent relationships and many other topics. Also I’m ready to create a space of inspiration for future projects and growth opportunities by asking the right open questions — helping others to rethink a lot of things in life, how can we become the best versions of ourselves.

The last but not the least thing…

(text below is taken from my new yet dear friend Darius, founder of @AdKings Agency, whom I met in my last mastermind):

Would you pay $10k to chat, party and share knowledge with top-level people for 5 days?

If you would have asked me this question a month ago I would have said — “Are you freaking stupid? That’s too much. No way it would be worth it.”

Typical European thinking where we don’t think about the value we will get, but the price.

Luckily recently I got invited by @faresbenouhiba @aaazzi and @deividasmik as one of the speakers to eCom Mastermind in Europe and now my thinking has flipped 180 degrees.

If I would have to paid for it, I would easily get 10x if not 100x ROI. This means coming to this place would bring me back 100k to 1M return within a year and now I would highly recommend it to everyone.

Here are 3 ways masterminds can change your world:

1. It opens your eyes to future possibilities.

What would be chatting with a person that generated 2B+ in revenue and built that company from zero or somebody who worked in Nike, invested in Clubhouse and is in a high-level VC acquisition game would be worth it? This is now forcing me to think outside of my comfort zone and look for an exponential grow opportunities.

2. It helps to build real connections with other top people.

In 5 days you can start building real deep connections with people and get to know them on a personal level. It’s no longer a connection that outreached you on LinkedIn, but a friend. These friends in the future can become your business partners, assistance or even advisory board members that can help to catapult your business to the next level. Plus it’s fun to be surrounded by like-minded people!

3 It shakes daily routines and makes you rethink a lot of things.

There is a saying that you become a medium of the top 5 people you spend the most time with. Most likely the most unforeseen benefit of it all was that it shakes your daily routines and drops you in a world of high performing people. The convos we had about biohacking, meditation, self-discovery, daily routines, micro-dosing, relationships and many other topics gave me so many ideas and inspiration to think through my daily life that you simply can’t put a price tag on.

Thank you for an invite, and thank you all guys for being amazing!

Great minds think alike!

Ruta Manilla

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Ruta Manilla

MD and entrepreneur passionate about practical everyday philosophy and authentic life.